Rowe Fine Furniture Shows all Brand Collections Under One Roof in New High Point Showroom Beginning in April
February 23, 2009 (Elliston, VA)– Rowe Fine Furniture will open the doors to a new showroom on Saturday, April 25th when the High Point Furniture Market begins. The new destination is showroom 1103 in the Commerce Wing of the IHFC Building. All of RoweÕs brand portfolio collections, including Rowe, Clayton Marcus and Robin Bruce, will be shown in one showroom for the first time.
The decision to occupy a new showroom, and renovate it to suit the needs of a portfolio of collections, is inline with the company's mission to provide buyers with a selection of traditional to contemporary styles and customized upholstery options from one manufacturer. "The strength of centralizing our manufacturing, customer service and High Point showroom translates into a more seamless business relationship with our customers," explains Stefanie J. Lucas, President & CEO of Rowe Fine Furniture.
Rowe's decision to maintain a showroom in High Point and in the IHFC Building acknowledges the importance of the bi-annual Market in North Carolina and also the benefit of being in the largest showroom complex in the city. Previously Rowe occupied showrooms on the 10th and 7th floors in the IHFC Building.
The new showroom on the 11th floor, with an entrance around the corner from the Commerce Wing elevators, offers over 43,000 square feet to display Rowe's award-winning upholstered furniture collections. Renovations began in November 2008, shortly after the last High Point Market. Visitors to the new showroom will encounter a new reception area; new wood flooring in the Clayton Marcus area; stained concrete floors in the rest of the showroom; and a more expansive feeling overall with heightened ceilings and new track lighting.
The Rowe Café will continue to attract hundreds of visitors in its new showroom location during the busy lunch time hours at Market.
Rowe Fine Furniture, Inc. is a leading manufacturer of custom upholstered furniture in the United States. Established in 1946, Rowe offers a wide range of styling in sofas, sectionals, chairs and ottomans with hundreds of fabric selections. The Rowe portfolio of brands includes Rowe, Clayton Marcus, Robin Bruce and At Home with B. Smith. All collections are available at major home furnishings retailers and better independent retailers across the United States and around the world. Rowe is a Founding Member of the Sustainable Furnishings Council. Rowe Fine Furniture, Inc. is owned by an affiliate of Sun Capital Partners, Inc. Please visit www.rowefurniture.com or www.claytonmarcus.com or call 800-334-7693.
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