Rowe Furniture Introduces the RXO Collection
“Rowe Extra Options” brings the ultimate in customization – all for one price
October 20, 2011 (Elliston, VA) – Rowe Fine Furniture, a leading manufacturer of custom upholstered furniture, today announced the introduction of RXO – the Rowe Extra Options Collection.
Known for its fashion-forward upholstery and styling options, Rowe takes customization to the next level with Rowe Extra Options. Customers can choose from several design options to personalize furniture for different tastes. Options include nailhead detailing, leg style and multiple cushion configurations. All of these options can be used with no additional charge.
“We are a custom furniture company and we realize that the trend of customization is here to stay. Consumers expect to be able to personalize their purchases in every product category, including furniture. This program makes it easier,” said Stefanie Lucas, Rowe’s CEO and President.
Customized product also does not have to take longer. Rowe offers all of these options in their standard 30-day delivery time frame. To begin, the RXO Collection will offer three sofa groups including:
- Varick – a tight-back style sofa featuring a delicately flared tusk arm
- Bleeker – a classic, roll-arm style with semi-attached back pillows
- Mitchell – a sleek and stylish sofa with a long, linear shelter arm and detached cushions
Look for these new introductions to hit retail spring 2012. To find a retailer near you, please visit www.rowefurniture.com


