Rowe Expands One Style Program - Introduces New Hermitage Sectional

January 10, 2011 (Elliston, VA) - Rowe Fine Furniture, a leading manufacturer of custom upholstered furniture in the United States, today announced the introduction of their new Hermitage 17 piece sectional, the newest addition to the wildly successful “One Style” program.

Developed off of the classic roll arm style, the “One Style” program gives consumers the option to choose whether they want their sofa, loveseat, chair and sectional upholstered, slip covered or faux slip covered.

According to Stefanie Lucas, CEO Rowe Furniture, “the new Hermitage faux slip sectional fills a gap in our One Style program. While the program already offered the faux slip as a sofa, loveseat and chair, we had a lot of demand for the faux slip sectional” With the introduction of the new Hermitage sectional, consumers can now get the slip covered look on their sectional without having to go to a full slip if they don’t want to”.

“We also wanted to embrace the trend toward a more comfortable, hassle free home décor, especially during the more casual summer months” continued Lucas. “We think the faux slip adds a casual feel that the whole family will enjoy”

The new Hermitage sectional, draped in crisp, clean white quilted fabric will debut at Rowe’s expanded showroom, building C, space C-1312 at the Las Vegas Winter Market.

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About Rowe Fine Furniture – Established in 1946, Rowe offers a wide range of styling in sofas, sectionals, chairs and ottomans with hundreds of fabric selections.  The Rowe portfolio of brands includes Rowe, Clayton Marcus, Robin Bruce and Vivienne Tam. 

All collections are available at major home furnishings retailers and better independent retailers across the United States and around the world.  Rowe is a Founding Member of the Sustainable Furnishings Council. For more information or to locate a Rowe retailer near you, visit www.rowefurniture.comor call 800-334-7693.       

Rowe Fine Furniture, Inc. is owned by an affiliate of Sun Capital Partners, Inc.